From its inception, Mikkawi focused on importing and marketing European goods and high-quality products. The company's strategic approach paved the way for its growth and expansion, leading to the establishment of seven branches in different cities across Palestine. Mikkawi boasts an impressive portfolio of brands, including the renowned labels Newman and Newlady. The company has earned the trust and distinction of being the exclusive distributor for over 13 international clothing and shoe brands.

At Mikkawi, we take pride in the trust we have gained from our customers. We believe in delivering only the highest quality products and maintaining a strong sense of honesty and integrity in all our interactions. It is this commitment to excellence and customer satisfaction that has transformed our customers into lifelong friends.

Our vision is to become the go-to destination for consumers in Palestine who appreciate high-class fashion and brand-oriented products. We strive to provide our customers worldwide with premium apparel and formal wear that offer the best value for their money.

At Mikkawi, we hold a set of core values that guide our actions and shape our identity:

- Excellence is our expectation, and we continually strive to surpass it.

- Honesty is at the heart of our customer relationships, and we prioritize transparency in all our dealings.

- We firmly believe that what is beneficial for our customers is also beneficial for us, fostering mutually beneficial partnerships.

- Our customers are our most valuable asset, and we prioritize building strong and lasting relationships with them.

- We always keep the end user in mind and work tirelessly to exceed their expectations.

- Our staff is the backbone of our success, and we recognize their immense value and contribution.

- Our personnel are encouraged to act like owners, owning their work and driving excellence.

- When it comes to quality, we have a zero-compromise policy, ensuring that only the best products reach our customers.

At Mikkawi, our commitment to excellence, integrity, and customer satisfaction sets us apart. We invite you to join our ever-growing family and experience the world of high-quality fashion and exceptional brands.